‘Hawk’ Google local algorithm update

New Google updated announced that is called as 'Hawk'. This updates came basically for local searches it is not going to affect organic google searches.

Before it, organizations that were near one another geographically and within the same industry would end up being filtered out of local results. in all probability since Google figured they may be copies.This issue most normally influenced organizations doing same business in a given region n like hotels or restaurants.

What changed?

The update, which I have dubbed “Hawk,” was a change to the way the local filter works. To get some history here, Google actively filters out listings from the local results that are similar to other listings that rank already. Basically, Google picks the most relevant listing of the bunch and filters the rest. It’s very similar to what they do organically with duplicate content. (Note: Google is typically loath to confirm algorithm updates, usually only saying that it rolls out several updates every day, so these observations are based on an analysis of how local results have changed rather than on any official announcement or acknowledgment.)

The filter has existed for a long time to help ensure that multiple listings for the same company don’t monopolize the search results. In September 2016, the Possum algorithm update made a significant change to the way the filter works. Instead of just filtering out listings that shared the same phone number or website, Google started filtering out listings that were physically located near each other.

This was very problematic for businesses. It meant that if another business in your industry was in the same building as you — or even down the street from you — that could cause you to get filtered out of local search results. Yep, that means your competitors could (inadvertently) bump your listing!

On August 22, 2017, Google refined the proximity filter to make it stricter. It still appears to be filtering out businesses in the same building, but it is not filtering out as many businesses that are close by.

What would it be advisable for me to do now? 

Check these vital things for your nearby Web optimization : 

• Ensure you have an (exceptional) Google Professional reference 

• Attempt to collect positive reviews for your organization (by means of Google as well as other surely understood survey stages for your business sort) 

• Ensure all the essential Website optimization things are well managed according to google algorithm.

• Think about including more substance (content), that is focused on your nearby market(s)/city.

Sources: Google Updates

Snippet Length Increase — November 30, 2017

Here is good news for SEO. Google new Updates is going to help to all, who were struggling to show maximum data (snippet) on Google search engine result page. 

After trying out longer search snippets for over two years, Google expanded them throughout a huge wide variety of results. This led us to adopt a new Meta Description restriction -- up to 300 characters from the previous 155 (almost doubling). Google showed an replace to how snippets are treated, but didn't offer information. Here is example of meta changes.

In above screenshot First Description contain 308 word instead 150-160.
In second it contains 158 words. Now it is confirmed that google started to show meta snippet till 300 words. It is good for seo to attract the visitor toward your site by showing meaningful data related services.

Importance of On page SEO

IS On page work ?

answer is yes. On page SEO as much important as off page SEO. in other word both or
the equivalent for website ranking.
If we look past, on page SEO was not much important. But now it's essential part of SEO.

So question arise here why on page SEO is important ?

Google algorithm become critical in earlier days. there many algorithm available to make website ideal and unique.
Google announce new update to provide visitor best result.So to make website ideal for google we need to do on page SEO.
There are a few on-page figures that influence web search engine rankings.

On page SEO Best Practice

The purpose of the given web page should be directly stated in all of the following areas:

Title tag

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result,
and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.
Google typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly.

URL

Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs
URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor.

Content of Page

Content pages are the meat of websites and are almost always the reason visitors come to a site. Ideal content pages should be very specific to a given topic—usually a product or an object—and be hyper-relevant.
The content of a page is what makes it worthy of a search result position.
It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.
Good content supplies a demand:
Just like the world’s markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand.

Image alt text

Using alt text on your images can make for a better user experience, but it may also help earn you both explicit and implicit SEO benefits.
Along with implementing image title and file naming best practices, including alt text may also contribute to image SEO.

While search engine image recognition technology has vastly improved over the years, search crawlers still can't "see" the images on a website page like we can, so it's not wise to leave the interpretation solely in their hands. If they don't understand, or get it wrong, it's possible you could either rank for unintended keywords or miss out on ranking altogether.

It is basic On page SEO  that make a great difference in ranking. there is many on page SEO strategy that is applied for best the results on SERPs. I'll explain in my coming post till then keep reading.

New Accelerated Mobile Page Update

Google announced new feature for Display Ads

At Tuesday’s Google Marketing Next event, Google proclaimed a lot of integration for AMP for show and Search advertisers.

For search advertisers, Google is launching a beta to serve AMP-enabled landing pages on mobile from Search ads.
Advertisers that have created landing pages in AMP hypertext mark-up language are able to designate them
as their mobile landing pages at the ad level in AdWords. when users click a research ad from mobile,
the ad can direct to the AMP landing page, that ought to serve up a lot of quicker than commonplace landing pages.
Google says early testing has shown improved user behavior and conversion outcomes.

Update Source More Amp Updates

SEO strategies for 2017

•  Mobile is the future

Some thing that almost every body knows. It makes experience too. Do you believe you studied humans in the future will walk round with computer systems? No, because its ridiculous.The enormous populace of those who are at the circulate use cellular gadgets for all their internet functions. Many even use it at home. a lot don’t even own laptops.
begin operating on a internet site that is mobile pleasant or custom-made for it. not doing so is making certain your self a setback.
Our personal advice: pass responsive instead of making a unique internet site for mobiles.  

• Make your website Cell or mobile friendly

Do I need a cell pleasant internet site?
have you ever ever asked yourself this query? The fact is, a main phase of goal audiences are surfing internet thru their smart telephones; in case you haven’t 
accomplished it already get it right now.
Google has already programmed an set of rules on April 21, 2015 that the web sites which are cell friendly in nature will be given higher priority and rank them better in seek effects. they have got given clear hints approximately a way to make a internet site cellular friendly.

• Link constructing: keep best in mind, now not quantity

Inbound link must be high PR not so low PR. Because It someday lower web site autharity and role also. 1 high PR link better than 10 low pr back links. quality always hold in thoughts each time submitting the website.

• Switch your website to https

In 2017 https is in call for because it extra trustworthy for visitor compare than http website. that's motive google additionally guide to rank high in SERP for https website.
So it's better to replace your internet site http to https  will at ease the connection with the consumer and protect their information. If any on-line cash transactions are to occur, they'll continue to be safe through https only. 

• Make your website lite

Website's loading speed matters a lot for visitor. if you want to decrese your bounce rate, so your website speed should be fast, because most of time visitor go from your site due to slow opening of website,  It means finally doing all tough task for growing business and at final stage you lose visitor because of slow loding speed.
Optimize your website content, formats, size of media that you have attached. Big size of media take much time to upload if you attached lite version of media it take minimum time to upload. Its better to Put content instead of media. and also eliminate loose links and pointless data that slows down loading time.