‘Hawk’ Google local algorithm update

New Google updated announced that is called as 'Hawk'. This updates came basically for local searches it is not going to affect organic google searches.

Before it, organizations that were near one another geographically and within the same industry would end up being filtered out of local results. in all probability since Google figured they may be copies.This issue most normally influenced organizations doing same business in a given region n like hotels or restaurants.

What changed?

The update, which I have dubbed “Hawk,” was a change to the way the local filter works. To get some history here, Google actively filters out listings from the local results that are similar to other listings that rank already. Basically, Google picks the most relevant listing of the bunch and filters the rest. It’s very similar to what they do organically with duplicate content. (Note: Google is typically loath to confirm algorithm updates, usually only saying that it rolls out several updates every day, so these observations are based on an analysis of how local results have changed rather than on any official announcement or acknowledgment.)

The filter has existed for a long time to help ensure that multiple listings for the same company don’t monopolize the search results. In September 2016, the Possum algorithm update made a significant change to the way the filter works. Instead of just filtering out listings that shared the same phone number or website, Google started filtering out listings that were physically located near each other.

This was very problematic for businesses. It meant that if another business in your industry was in the same building as you — or even down the street from you — that could cause you to get filtered out of local search results. Yep, that means your competitors could (inadvertently) bump your listing!

On August 22, 2017, Google refined the proximity filter to make it stricter. It still appears to be filtering out businesses in the same building, but it is not filtering out as many businesses that are close by.

What would it be advisable for me to do now? 

Check these vital things for your nearby Web optimization : 

• Ensure you have an (exceptional) Google Professional reference 

• Attempt to collect positive reviews for your organization (by means of Google as well as other surely understood survey stages for your business sort) 

• Ensure all the essential Website optimization things are well managed according to google algorithm.

• Think about including more substance (content), that is focused on your nearby market(s)/city.

Sources: Google Updates

Some On Page Tips

Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

Microdata Schema

microdata is one of three code languages designed to provide search-engine spider programs with information about website content and other details. Microdata is used to generate more relevant and more detailed search results. This offer website owner one more opportunity to rank website on SERP by making some changes related websites.

Google Page Speed

Page speed or websites speed stand for the time that is taken to open your websites.As much as it takes time to load page speed score will be low, that is not good for websites. It may cause your business loss even you are on top. Page speed play a very important role to increase revenue of your business. Fast website loading experience help to engage visitor with your services that help to convert visitor to customer. 

Snippet Length Increase — November 30, 2017

Here is good news for SEO. Google new Updates is going to help to all, who were struggling to show maximum data (snippet) on Google search engine result page. 

After trying out longer search snippets for over two years, Google expanded them throughout a huge wide variety of results. This led us to adopt a new Meta Description restriction -- up to 300 characters from the previous 155 (almost doubling). Google showed an replace to how snippets are treated, but didn't offer information. Here is example of meta changes.

In above screenshot First Description contain 308 word instead 150-160.
In second it contains 158 words. Now it is confirmed that google started to show meta snippet till 300 words. It is good for seo to attract the visitor toward your site by showing meaningful data related services.

New Accelerated Mobile Page Update

Google announced new feature for Display Ads

At Tuesday’s Google Marketing Next event, Google proclaimed a lot of integration for AMP for show and Search advertisers.

For search advertisers, Google is launching a beta to serve AMP-enabled landing pages on mobile from Search ads.
Advertisers that have created landing pages in AMP hypertext mark-up language are able to designate them
as their mobile landing pages at the ad level in AdWords. when users click a research ad from mobile,
the ad can direct to the AMP landing page, that ought to serve up a lot of quicker than commonplace landing pages.
Google says early testing has shown improved user behavior and conversion outcomes.

Update Source More Amp Updates