‘Hawk’ Google local algorithm update

New Google updated announced that is called as 'Hawk'. This updates came basically for local searches it is not going to affect organic google searches.

Before it, organizations that were near one another geographically and within the same industry would end up being filtered out of local results. in all probability since Google figured they may be copies.This issue most normally influenced organizations doing same business in a given region n like hotels or restaurants.

What changed?

The update, which I have dubbed “Hawk,” was a change to the way the local filter works. To get some history here, Google actively filters out listings from the local results that are similar to other listings that rank already. Basically, Google picks the most relevant listing of the bunch and filters the rest. It’s very similar to what they do organically with duplicate content. (Note: Google is typically loath to confirm algorithm updates, usually only saying that it rolls out several updates every day, so these observations are based on an analysis of how local results have changed rather than on any official announcement or acknowledgment.)

The filter has existed for a long time to help ensure that multiple listings for the same company don’t monopolize the search results. In September 2016, the Possum algorithm update made a significant change to the way the filter works. Instead of just filtering out listings that shared the same phone number or website, Google started filtering out listings that were physically located near each other.

This was very problematic for businesses. It meant that if another business in your industry was in the same building as you — or even down the street from you — that could cause you to get filtered out of local search results. Yep, that means your competitors could (inadvertently) bump your listing!

On August 22, 2017, Google refined the proximity filter to make it stricter. It still appears to be filtering out businesses in the same building, but it is not filtering out as many businesses that are close by.

What would it be advisable for me to do now? 

Check these vital things for your nearby Web optimization : 

• Ensure you have an (exceptional) Google Professional reference 

• Attempt to collect positive reviews for your organization (by means of Google as well as other surely understood survey stages for your business sort) 

• Ensure all the essential Website optimization things are well managed according to google algorithm.

• Think about including more substance (content), that is focused on your nearby market(s)/city.

Sources: Google Updates

Importance of On page SEO

IS On page work ?

answer is yes. On page SEO as much important as off page SEO. in other word both or
the equivalent for website ranking.
If we look past, on page SEO was not much important. But now it's essential part of SEO.

So question arise here why on page SEO is important ?

Google algorithm become critical in earlier days. there many algorithm available to make website ideal and unique.
Google announce new update to provide visitor best result.So to make website ideal for google we need to do on page SEO.
There are a few on-page figures that influence web search engine rankings.

On page SEO Best Practice

The purpose of the given web page should be directly stated in all of the following areas:

Title tag

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result,
and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.
Google typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly.

URL

Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs
URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor.

Content of Page

Content pages are the meat of websites and are almost always the reason visitors come to a site. Ideal content pages should be very specific to a given topic—usually a product or an object—and be hyper-relevant.
The content of a page is what makes it worthy of a search result position.
It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.
Good content supplies a demand:
Just like the world’s markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand.

Image alt text

Using alt text on your images can make for a better user experience, but it may also help earn you both explicit and implicit SEO benefits.
Along with implementing image title and file naming best practices, including alt text may also contribute to image SEO.

While search engine image recognition technology has vastly improved over the years, search crawlers still can't "see" the images on a website page like we can, so it's not wise to leave the interpretation solely in their hands. If they don't understand, or get it wrong, it's possible you could either rank for unintended keywords or miss out on ranking altogether.

It is basic On page SEO  that make a great difference in ranking. there is many on page SEO strategy that is applied for best the results on SERPs. I'll explain in my coming post till then keep reading.

Basic SEO Introduction

What is SEO ?

SEO is a process to getting traffic on web pages and visibility on search engine with high rank on SERP.We do the seo for search engine i.e Google, yahoo, Bing etc. SEO provide unpaid result.

Benefits of SEO ?

There is a lot of benefit to using SEO for web page. Basically this technique is used to increase the ranking of web page for online marketing. The result of this ranking web page get more traffic it means this page is visited more than other web pages. We increase our business on the internet without pay any charges as well as without any prevention ,SEO is totally free techniques. We do the SEO of web pages in keeping the search engine techniques in mind.

There is Some benefits is given below

1 Create a better and more user friendly website

2 SEO grow your business

3 Help to Find new customers

4 Open your business 24*7 

How many type of SEO ?

There is two type of seo-:

1. On page seo
2. Off page seo

On Page SEO

On page seo we optimize the website internally in order to get high rank on SERP. we basically optimize the Content, Image and HTML source code of a page according to google parameter.On-Page SEO refers to many things that help website to rank higher. I'm going to mention basic things that is required during on page optimization.

• Titles,

• Page content,

• Internal linking, Meta tags & descriptions,

• H1 tag,

• Broken Url,

• Microdata Schema.

• Url Structure

• Keyword Density

• Image seo

Off page SEO

Off-Page SEO refers to all the things that you can do directly OFF your website or by Using website url to help you rank higher. There are many method is used in SEO is given below --:

1. Link Building

SEO is process to getting traffic on web page and visibility on search engine with higher rank. We do the SEO for search engine i.e Google Yahoo, Bing etc.SEO provide unpaid result.

There is three option comes in link building given below;

(i) Directory submission

(ii) Book marking

(iii)article submission

(iv)Profile submission

(v) article sharing 

2. Forum posting

3. Blog Posting

4. Classified Posting

Why anyone do SEO?

Every business man who want promote their business on the internet must use SEO. Because at present everywhere our competitors are available whatever fields you belongs. To make your growth, you have to reach on top position. The same things happen on internet. People try to reach on the top position in search list, here SEO is the only way to get your position of web pages on the top. SEO make website best for search engine and makes web pages user friendly so that user can easily access web pages and can understand well. Both term is necessary for any web pages because may be you will be able to reach your website on the top position but if user unable to understand your content, You can not get profit and your purpose of doing SEO is useless. That is a reason we also include everything during creation of web sites on the basis of user's needs and provide everything in easy way. SEO avoid complexity for users from URL to footer.

How can increase business? 

Now a days people prefer to purchase things online due to lack of time and also avoid to go outside. To keep user's need in mind business man growth their business online. The process of growing business on internet is increasing fastly day by day.

To make growth for business SEO help a lot . It advertise your business on popular website where more visitors are available specially on social sites. According to your content and internal link (off page link) search engine help to take your website on top, the result of this ranking your web page has first priority for visitors . Whenever users search things related your pages , your web page appear first in list they without going another web pages they first check out your content. In this way your business increase.