Google announced new feature for Display Ads
At Tuesday’s Google Marketing Next event, Google proclaimed a lot of integration for AMP for show and Search advertisers.
For search advertisers, Google is launching a beta to serve AMP-enabled landing pages on mobile from Search ads.
Advertisers that have created landing pages in AMP hypertext mark-up language are able to designate them
as their mobile landing pages at the ad level in AdWords. when users click a research ad from mobile,
the ad can direct to the AMP landing page, that ought to serve up a lot of quicker than commonplace landing pages.
Google says early testing has shown improved user behavior and conversion outcomes.
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