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Tuesday 27 December 2016

Some Beneficial SEO Tactics 2017


  There is some information about SEO that will be more demandable in 2017

  • AMP Rises 
Accelerated Mobile Pages or AMP is a protocol which basically lets webmasters make some structural changes on pages so that they load very fast on mobile devices. AMP comes in light in 2016, AMPs, despite loading 4 times faster than normal pages, also use very less data. Experts have already confirmed that Google favors websites with AMPs, and has also given AMPs a small lightning bolt icon in the search results.
The increasing use of mobile devices over desktops for internet searches have been emphasized last year. 2016 brought AMPs into the picture. So it’s quite possible that Google may release AMP related updates in 2017 encouraging its use in web sites, which of course influences search engine rankings as well.
  • Voice Search has been Getting a Lot of Attention
This year, we saw a lot of promotion for voice searches. Personal assistants like Apple’s Siri and Microsoft’s Cortana have undergone a lot of improvements for voice search, and are now more human like. Google’s voice search isn’t far behind either. In fact, Google Voice Search now efficiently takes relevant snippets into account to answer users’ questions.
This essentially means keywords have become more conversational. If your webpage content can answer user queries related to your niche, you can consider your webpage ‘voice search optimized’. At the moment, this is just hypothesis. But voice search is a rising trend. So 2017 may hold some SEO-friendly surprises which will have something to do with voice search.
  • Schema to Organize Content 
Schema markup has always been very important in website ranking as it helps convey the purpose of a website to a search engine. It plays a role in improving click-through rate and traffic.
You may have noticed rich snippets being used to display AMPs, movies, reviews, recipes etc. That’s schema in action right there. Your webpage can also appear similarly appealing. With RankBrain on the scene, search engines require a clear understanding of what a particular website holds and how it is useful. This makes schema more important, especially in the coming year.
Do some research on schema types, and markup as much content as you can. That should give you a good head start in 2017.
  • Bonus Tip 
Google already declared that they would appreciate it if websites have an ‘https’ beside the domain names. They believe https assures people that the website is safe. And it’s true. Google will give HTTPS websites a pat on the back, which translates to ‘They will dominate search engine rankings compared to sites without HTTPS’.
Even if a website is packed with great content, a lack of HTTPS will place it behind even mediocre websites.

Monday 4 April 2016

Google Updates

Updates


To keep our site in Google SERP we have to update with google algorithem. Because different type of techniques we performed for search engine(Google).if we doesn't keep Google techniques in mind we can loss our page ranking. May also Google block our site for long time.

Google Update 2016

Unnamed Update — January 8, 2016

Multiple tracking tools (including MozCast) reported historically-large rankings movement, which Google later confirmed as a "core algo update". Google officially said that this was not a Penguin update, but details remain sketchy.


AdWords Shake-up — February 23, 2016

Google made major changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.

Basic SEO Introduction







What is SEO ?

SEO is a process to getting traffic on web pages and visibility on search engine with high rank on SERP.We do the seo for search engine i.e Google, yahoo, Bing etc. SEO provide unpaid result.

Benefits of SEO ?


There is a lot of benefit to using SEO for web page. Basically this technique is used to increase the ranking of web page for online marketing. The result of this ranking web page get more traffic it means this page is visited more than other web pages. We increase our business on the internet without pay any charges as well as without any prevention ,SEO is totally free techniques. We do the SEO of web pages in keeping the search engine techniques in mind.
There is Some benefits is given below

1 Create a better and more user friendly website
2 SEO grow your business
3 Help to Find new customers

4 Open your business 24*7 

How many type of SEO ?


There is two type of seo-:
  1. On page seo
  2. Off page seo

On Page SEO

On page seo we optimize the website internally in order to get high rank on SERP. we basically optimize the Content, Image and HTML source code of a page according to google parameter.On-Page SEO refers to many things that help website to rank higher. I'm going to mention basic things that is required during on page optimization.
  • Titles,
  • Page content,
  • Internal linking, Meta tags & descriptions,
  • H1 tag,
  • Broken Url,
  • Microdata Schema.
  • Url Structure
  • Keyword Density
  • Image seo



Off page SEO

Off-Page SEO refers to all the things that you can do directly OFF your website or by Using website url to help you rank higher. There are many method is used in SEO is given below --:

1. Link Building
SEO is process to getting traffic on web page and visibility on search engine with higher rank. We do the SEO for search engine i.e Google Yahoo, Bing etc.SEO provide unpaid result.

There is three option comes in link building given below;

(i) Directory submission
(ii) Book marking
(iii)article submission
(iv)Profile submission
(v) article sharing 

2. Forum posting
3. Blog Posting
4. Classified Posting


Why anyone do SEO?


Every business man who want promote their business on the internet must use SEO. Because at present everywhere our competitors are available whatever fields you belongs. To make your growth, you have to reach on top position. The same things happen on internet. People try to reach on the top position in search list, here SEO is the only way to get your position of web pages on the top. SEO make website best for search engine and makes web pages user friendly so that user can easily access web pages and can understand well. Both term is necessary for any web pages because may be you will be able to reach your website on the top position but if user unable to understand your content, You can not get profit and your purpose of doing SEO is useless. That is a reason we also include everything during creation of web sites on the basis of user's needs and provide everything in easy way. SEO avoid complexity for users from URL to footer.


How can increase business? 


Now a days people prefer to purchase things online due to lack of time and also avoid to go outside. To keep user's need in mind business man growth their business online. The process of growing business on internet is increasing fastly day by day.
To make growth for business SEO help a lot . It advertise your business on popular website where more visitors are available specially on social sites. According to your content and internal link (off page link) search engine help to take your website on top, the result of this ranking your web page has first priority for visitors . Whenever users search things related your pages , your web page appear first in list they without going another web pages they first check out your content. In this way your business increase.

Important Point to Determine Domain Authority score by Moz

So how exactly does Moz determine your Domain Authority score?  It uses over 40 different factors, but the following are  some of...